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One of the things we initially used for this project was Alexa. When i-iter started, almost a year ago, we could not use proper stats as we did not control our own server, as we do now. So there wasn't much we could do to track traffic, apart from using Google and Alexa. So I was happy to install the Alexa bar on my Firefox and proudly show what appeared to be a massive traffic. In a few months we jumped up to the top 100k positions.